Frequently Asked Questions: UC Berkeley/Under Armour Agreement

General FAQs

What does this relationship mean and what does it include?

The new partnership, which officially begins July 1st, 2017, will designate Under Armour as the exclusive official outfitter and supplier of all campus varsity intercollegiate athletic teams, coaches, and staff.

The 10-year agreement is the first apparel partnership to feature a comprehensive, campus-wide relationship. Under Armour will not only exclusively design and supply the footwear, apparel and equipment for the athletic department’s wide range of men’s and women’s sports, but also connect directly with the broader campus community by providing:

  • Apparel for Cal’s 34 Recreational Sports club programs, supporting more than 1,300 students annually
  • Student internships
  • Employment opportunities for UC Berkeley graduates
  • Charitable partnerships
  • Exclusive product discounts for campus departments
  • Apparel for Cal Day, Faculty/Staff Appreciation Day, and/or other campus-wide events
  • Offering discounts on Under Armour’s connected fitness system, UA HealthBox, for faculty, staff and students
  • Creating and supporting multiple fitness and nutrition challenges for Cal students, faculty, alumni and staff
  • Collaboration on philanthropic and social responsibility programs
  • On-Campus Innovation Events - Under Armour plans to host at UC Berkeley's campus:
    • Future Show - Under Armour’s annual open innovation challenge, and
    • Cupid’s Cup - an annual nationwide competition which allows undergraduate and graduate students to showcase their inventions.

The partnership is valued at $85.6 million, which includes revenue, apparel, and operational support.  The university is in the process of finalizing additional details as we move from a letter of agreement through the long-form contracting process. UPP’s Apparel Working Group will continue to work with the UPP Advisory Committee, key campus partners (e.g. ASUC, Graduate Assembly, ASUC Student Union, faculty, staff, SkyDeck, etc.), and Under Armour to finalize details, including how the contract will be implemented, before the new partnership officially begins on July 1st, 2017. We will share additional details with the campus as they are finalized.

How did this idea come about?

As Intercollegiate Athletics began approaching the final year of its partnership with their current apparel partner, which expires June 30th, 2017, the university decided to prioritize a more comprehensive partnership through UPP, with the goal of incorporating campus-wide benefits, including support for Cal’s recreational sports program.

How will the relationship be visible on campus?

Starting July 1st, 2017, UC Berkeley’s varsity intercollegiate athletics teams, coaches, and staff will be outfitted with Under Armour uniforms and apparel. Cal’s Recreational Sports teams will also receive Under Armour products.

Under Armour will also invest in creating a campus retail store at a new or existing location that will be determined at a later date in partnership with Under Armour, Cal Athletics, and the University Partnership Program’s Advisory Committee and Apparel Working Group, which includes faculty, staff, and student representatives. 

Will there be a retail store? If so, where will it be located?

A retail location is currently under consideration. The location will be determined later this year in partnership with Under Armour, Cal Athletics, the University Partnership Program’s Advisory Committee, and the Apparel Working Group, which includes faculty, staff, and student representatives.

Who is eligible for product discounts and when will they be available?

Starting July 1st, 2017, campus departments will be permitted to purchase Under Armour products at a discounted rate for purposes of outfitting their staff with work uniforms and work-related apparel. The University Partnership Program (UPP) will also work to develop a process for student groups who are interested in leveraging the departmental apparel discount. UPP will share additional information as details for process/protocol are finalized.

Who from Berkeley was involved in reviewing and securing this agreement? What was UPP’s role?

The process was led by Cal Athletics and leveraged the University Partnership Program’s collaborative process that includes gaining input from an engaged working group, which includes faculty, student, and staff representatives, and responding to the areas that the group identified as meaningful and beneficial to the campus.

The additional campus benefits were developed by the University Partnership Program as part of the campus’ recent efforts to build more meaningful, campus-wide partnerships. In addition, the partnership was reviewed, guided, and approved by the University Partnership Program's (UPP) Advisory and Executive Committees, which includes a wide range of campus stakeholders and leaders.

Where can I find more detailed information on the terms of the agreement?

We are in the process of finalizing details as we move from a letter of agreement through the long-form contracting process.  The University Partnership Program (UPP) Apparel Working Group will continue to work with the UPP Advisory Committee, key campus partners (e.g. ASUC, Graduate Assembly, ASUC Student Union, faculty, staff, SkyDeck, etc.), and Under Armour to finalize details, including how the the contract will be implemented, before the new partnership officially begins on July 1st, 2017. We will share additional details with the campus as they are finalized.