What’s the biggest challenge for you as a coffee farmer?
For Lucía Álvarez, it was the lack of understanding from her family and many male community members as to why she, a woman, wanted to pursue and start her own coffee farm.
Álvarez is one of 100 women coffee farmers who are currently receiving...
It’s the week of finals at UC Berkeley. Some students have spent days reviewing lecture notes and textbook material, but the students of Krystal Thomas's Product Branding & Entertainment (PBE) class have been working diligently on developing their team marketing launch campaigns.
It’s early on a Saturday morning. Students from Berkeley ABA (ABA) slowly gather into their assigned teams, eagerly awaiting the assignment of the day’s ABA Marketing Challenge prompt – transforming Peet’s People and Planet marketing approach into one that excites college students about coffee while compelling them to become more brand
