UC Berkeley has announced a new partnership with Bear Republic Brewing Co., naming the Northern California brewery the “Official Craft Beer of Cal.” This milestone relationship marks the launch of the university’s first-ever licensed beer, which will debut early Fall 2025. The partnership will underscore Berkeley’s values-driven approach to brand relationships, with a focus on community engagement, sustainability and responsible implementation.
The agreement will support campus programs and university priorities through dedicated funding and in-kind contributions. The partnership will also foster deeper alumni and fan engagement by creating new opportunities to celebrate Cal pride. Bear Republic was selected for its strong Cal connections, commitment to craft and proven track record in community involvement and environmentally conscious practices, making it a natural fit for this meaningful campus initiative.
