Beginning in July 2017, Under Armour will exclusively design and supply footwear, apparel and equipment for Cal Athletics as well as clothing for club sports, employ Berkeley student interns and graduates and give exclusive product discounts to campus departments. Under Armour and Berkeley also will collaborate on philanthropic and social responsibility programs.
The partnership is a landmark, forward-thinking one, as most outfitting agreements between U.S. colleges or universities and athletic apparel companies typically involve only the school’s athletic department, not the campus at large. The additional campus benefits are part of Berkeley’s recent efforts to build more meaningful, campus-wide partnerships through the University Partnership Program (UPP), an initiative Berkeley launched last summer.