Brandon Schneider
Interim Executive Director | bschneid@berkeley.edu
In his role as interim executive director, Brandon leads the strategic framework for campuswide partnership collaboration and engagement. He works with campus stakeholders to identify and cultivate opportunities that advance Berkeley excellence and support the university mission of teaching, research, and public service.
A proud alum, Brandon earned his PhD from the Berkeley Department of Italian Studies.
Anissa Hagedorn
Partner Relationship Manager | anissahagedorn@berkeley.edu
Anissa serves as the partner relationship manager for UBPS. She oversees the campus’s long-term relationships with UPP partners and campus stakeholders. Anissa acts as an intermediary between our partner community and the university, ensuring these partnerships are well represented at Berkeley while prioritizing campus stakeholder’s needs. She is responsible for bringing to life the engagement and impact of each unique relationship. Additionally, Anissa supports specific departments with their own sponsorship programs, including, but not limited to New Student Services, Recreational & Wellbeing, the ASUC Student Union and the Berkeley International Office.
Anissa graduated from UC Davis with a bachelor's degree in rhetoric and communication. She has over 27 years of experience in both marketing and management.
Amber Hopkins
Director of Strategic Communications & Brand Management | amber.hopkins@berkeley.edu
Amber serves as the director of strategic communications and brand management for the Division of Finance, where she supports communications and marketing efforts across the Division’s departments, including UBPS. In this role, she is responsible for overseeing and implementing the UBPS strategic communications plan across its website, social media, public relations, marketing, publications and presentations. She also serves as a direct liaison between external partners and campus stakeholders, connecting partner interests and needs with campus expertise and the UC Berkeley brand.
Prior to joining UC Berkeley in 2015, Amber worked as a communications coordinator at Texas A&M University. She has over 26 years of experience working in corporate and higher education marketing and communications. Amber earned a bachelor of business administration in marketing from Texas A&M University.
Lily Feldman
Activations Assistant|lilyfeldman@berkeley.edu
Lily serves as the activations assistant for University Business Partnerships & Services. She is responsible for managing partner activation sheets and asset folders. In addition, she tracks partner campus activations, develops new partner timelines and works with our campus stakeholders and partners to collect metrics and verify proof of performance.
Lily is a rising senior at UC Berkeley majoring in Media Studies and Political Science. Coming back from study abroad in her junior spring, she will be joining Anissa for their third year together. Lily is involved in a couple of different clubs on campus and you can usually find her running, getting coffee at Edmonds or spending some time in the sun.
Julia Ginsburg
Marketing Communications Assistant | juliaginsburg@berkeley.edu
Julia is a marketing and communications intern with the Division of Finance, where she supports marketing and communications initiatives across the Division of Finance and its departments, including UBPS. She is responsible for developing, executing and assessing strategies that include the creation of a comprehensive multimedia strategy for UBPS and its partners. Additionally, Julia composes engaging content and graphics for web, print, newsletters and a variety of social platforms and serves as a UBPS marketing liaison among UBPS partners and Berkeley stakeholders.
Julia is a fourth year student at UC Berkeley majoring in Media Studies and Political Science. On campus, she serves as vice president of marketing for Public School Records, an organization supporting Bay Area artists, and is involved with various other marketing and communications organizations. In her spare time, she enjoys going to concerts, discovering new music, and walking the Fire Trails.