Meet the Team

Amy GardnerAmy Gardner 

Executive Director |

In her role as executive director, Amy leads the strategic framework for campuswide partnership collaboration and engagement, working directly with campus stakeholders to identify and cultivate “industries of opportunity” while ensuring partnership opportunities are in alignment with the University’s values and mission of teaching, research, and public service. Additionally, she oversees the request for proposal (RFP) process, contract development, UPP category working groups, and the department budget and finances.

Prior to joining UPP, Amy served as the director of corporate and community relations with the San Francisco Bowl Game where she was responsible for sponsorship development, event planning, and game operations. She graduated from UC Berkeley with a double major in psychology and economics and received a master's degree in sport management from the University of San Francisco.

Jane ChristenJane Christen 

Executive Assistant |

Jane provides executive support to Executive Director Amy Gardner and the team members of University Business Partnerships & Services. In addition, she assists with complex scheduling, strategic problem solving, event logistics and meeting coordination, while working on special assignments designed to meet and benefit the needs of UBPS.

Prior to joining UBPS, Jane served as an executive assistant in the Letters & Sciences Deans’ Office where she acted as the primary liaison between senior executives and university administrators, donors, faculty, and the general public. Jane received her bachelor’s degree in resource management from the University of California, Berkeley and earned a master’s in environmental law and her juris doctor from Vermont Law School.

Anissa HagedornAnissa Hagedorn

Activation Manager |

Anissa serves as the activation manager for University Business Partnerships & Services. She acts as an intermediary between the business community and the University, managing assets on campus. Additionally, she works with partners and campus stakeholders to develop marketing strategies while tracking sponsorship elements.

Anissa graduated from UC Davis with a bachelor's degree in rhetoric and communication. She has over 12 years of experience in both marketing and management.

Amber HopkinsAmber Hopkins

Director of Communications & Brand Management |

As director of communications and brand management for UBPS, Amber is responsible for overseeing and implementing the department's strategic communications plan including the website, social media, public relations, marketing, publications and presentations. She works as a direct liaison to match the interests and needs of external partners with the strengths of campus stakeholders and the UC Berkeley brand.

Prior to joining UC Berkeley, Amber worked as a communications coordinator at Texas A&M University for 10 years. She earned a bachelor of business administration in marketing from Texas A&M University.

Brandon Schneider headshotBrandon Schneider

Manager of Project Affairs |

Brandon manages the UPP working groups and the relationships with internal campus stakeholders. He assists with the development of strategic RFPs and works with prospective partners during the negotiation and contracting process. Brandon evaluates the impact of current and potential partnerships, providing data analysis and recommendations for revenue generation and growth. In addition, he oversees the review and implementation of program processes and policies.

Brandon earned his Ph.D. in Italian Studies with a Certificate in New Media from Berkeley, and also holds an M.A. in Political Science from the University of North Carolina, Chapel Hill.

Deborah Tallyn

Project Manager | 

As project manager of the University of California Partnership Programs (UCPP), Deborah works closely with the campuses to develop operating principles, program processes and policies, and a governance model for multi-campus partnerships. Additionally, she will oversee the development of a UCPP partnership “Tool Kit” to help guide campuses on how to strategically engage and manage campus partners.

Deborah joined Berkeley after a successful corporate career in product development, marketing and project management. She supported the initial setup of UPP, researching other programs and connecting with campus stakeholders to build out a governance model and early partnership processes. In addition, she has worked on other revenue generating projects on campus, most recently serving as project manager with Haas School of Business for the launch of Chou Hall. Deborah has an M.B.A. from Stanford University.

UBPS Interns

Ethan Phwan

Activations Assistant

Ethan serves as the activations assistant for University Business Partnerships & Services. He is responsible for managing partner activation sheets and asset folders. In addition, he tracks partner campus activations, develops new partner timelines and works with our campus stakeholders and partners to collect metrics and verify proof of performance.

Ethan is a first-semester transfer student at UC Berkeley, pursuing a degree in Economics with a certificate in Entrepreneurship and Technology through the Sutardja Center. He was previously involved in pro bono consulting and market research efforts at his former academic institution, UC Davis, through the Davis Consulting Group and UC Davis Continuing and Professional Education. In his free time, he enjoys spending time with his family and friends, following the NBA, and attending concerts.


Julianne Chen

Marketing & Communications Assistant |

Julianne serves as the marketing and communications assistant for University Business Partnerships & Services. She is responsible for developing, executing, and assessing strategies that include the creation of a comprehensive multimedia strategy for UBPS. Additionally, Julianne composes engaging content and graphics for print, newsletters, and a variety of social platforms and serves as the department marketing liaison among UPP partners and UC Berkeley stakeholders.

Julianne is a second-year student at UC Berkeley, pursuing a degree in business administration. She is involved in the marketing committee of multiple on-campus organizations, including the Berkeley Project and Ascend. A few of Julianne’s favorite things include concerts, dogs, and anything food related.