UBPS Guiding Principles

UBPS's collaborative, coordinated approach provides the infrastructure to develop comprehensive, universitywide relationships with business partners through our four guiding principles:

Brand Alignment

Developing authentic partnerships that are aligned with and support the university’s mission of teaching, research and public service.

Priority Services

Securing partner products or services that contribute to and enhance the daily experiences of our students, faculty, staff, and campus community.

Campus Impact

Enhance the lives of our students, faculty, staff, alumni and our community through the support of priority campus programs and initiatives that highlight the university's values.

Revenue Growth

Pursue strategic, significant partnerships that unlock new campus revenues and program support aimed at advancing the mission of the university.