UC Berkeley collaborates with a variety of campus and corporate entities with varying levels of engagement and campus presence. The UPP team works directly with our University Partner and Partner level companies to help facilitate the campuswide co-branding, trademark and licensing process. The way a partner or sponsor is determined varies based on the relationship or connection it has to the university through one of our four partnership levels: University Partner, Partner, Sponsor, and Supporter.
Additionally, we help match the interests and needs of external partners with the strengths of the University brand and our campus stakeholders by ensuring consistent alignment with the mission and visions of the organization with our campus community.
| University Partners | Partners | Sponsors | Supporters |
|---|---|---|---|
| Exist as true partnerships, sharing and promoting the values and vision of UC Berkeley. Serve as a valued resource to the campus community, generating a vital revenue stream. | Cross multiple departments and units on campus, but do not directly affect every unit of the UC Berkeley community. | Serve primarily for marketing and event purposes, typically tied to a singular event in order to leverage the UC Berkeley (or subsequent unit) brand equity. | Exist as collaborators on a shared cause, event or initiative. Do not share resources or brand assets. |