December 1, 2015
UC Berkeley's relationship with Bank of the West is the lead case study in this article about innovative financial services. The relationship represents a ten-year commitment for the bank to be the campus's official bank, and it is projected to benefit the campus with $17 million in support. According to this article: "The new official bank status is a departure from transaction-based relationships. 'This isn't an advertising agreement,' explains Solly Fulp, executive director of Berkeley's University Business Partnerships and Services. 'This is an investment in a long-term approach." Article begins on page 17
Banking Exchange