Brandon Schneider
Interim Executive Director | bschneid@berkeley.edu
In his role as interim executive director, Brandon leads the strategic framework for campuswide partnership collaboration and engagement. He works with campus stakeholders to identify and cultivate opportunities that advance Berkeley excellence and support the university mission of teaching, research, and public service.
A proud alum, Brandon earned his PhD from the Berkeley Department of Italian Studies.
Anissa Hagedorn
Partner Relationship Manager | anissahagedorn@berkeley.edu
Anissa serves as the partner relationship manager for UBPS. She oversees the campus’s long-term relationships with UPP partners and campus stakeholders. Anissa acts as an intermediary between our partner community and the university, ensuring these partnerships are well represented at Berkeley while prioritizing campus stakeholder’s needs. She is responsible for bringing to life the engagement and impact of each unique relationship. Additionally, Anissa supports specific departments with their own sponsorship programs, including, but not limited to New Student Services, Recreational & Wellbeing, the ASUC Student Union and the Berkeley International Office.
Anissa graduated from UC Davis with a bachelor's degree in rhetoric and communication. She has over 27 years of experience in both marketing and management.
Amber Hopkins
Director of Communications & Brand Management | amber.hopkins@berkeley.edu
As director of communications and brand management for UBPS, Amber is responsible for overseeing and implementing the department's strategic communications plan including the website, social media, public relations, marketing, publications and presentations. She works as a direct liaison to match the interests and needs of external partners with the strengths of campus stakeholders and the UC Berkeley brand. In addition, Amber supports communications efforts for the Berkeley Space Center (BSC).In this capacity, she oversees the BSC academic website and programming communications, including editorials, promotional collateral and social media.
Prior to joining UC Berkeley in 2015, Amber worked as a communications coordinator at Texas A&M University. She has over 24 years of experience working in corporate and higher education marketing and communications. Amber earned a bachelor of business administration in marketing from Texas A&M University.
Lily Feldman
Activations Assistant|lilyfeldman@berkeley.edu
Lily serves as the activations assistant for University Business Partnerships & Services. She is responsible for managing partner activation sheets and asset folders. In addition, she tracks partner campus activations, develops new partner timelines and works with our campus stakeholders and partners to collect metrics and verify proof of performance.
Lily is a rising senior at UC Berkeley majoring in Media Studies and Political Science. Coming back from study abroad in her junior spring, she will be joining Anissa for their third year together. Lily is involved in a couple of different clubs on campus and you can usually find her running, getting coffee at Edmonds or spending some time in the sun.
Lissette Ortiz
Marketing and Communications Assistant | lissetteortiz234@berkeley.edu
Lissette serves as the marketing and communications assistant for University Business Partnerships & Services. She is responsible for developing, executing and assessing strategies that include the creation of a comprehensive multimedia strategy for UBPS and partners. Additionally, Lissette composes engaging content and graphics for web, print, newsletters and a variety of social platforms and serves as the department marketing liaison among UPP partners and Berkeley stakeholders.
Lissette is a fourth year student at UC Berkeley majoring in Media Studies. She is in several marketing and communication teams on campus. Serving as the Public Relations Executive for the Transfer Student Representative, and as Marketing Lead for OaxaCal a grassroots org. In her spare time she enjoys watercoloring, baking, and spending time with friends.