The University of California, Berkeley and Peet's Coffee(link is external)® (Peet’s), The Original Craft Coffee™ company founded in 1966 in Berkeley’s Gourmet Ghetto, have agreed on a 10-year, $8 million-dollar partnership that will support the university’s commitment to enhancing the educational experience of UC Berkeley students while benefiting campus programming.
The partnership with Peet’s amplifies its long history in the local Berkeley community and its existing relationships with Cal Dining and Cal Athletics, broadening the company’s reach by reinventing the coffee experience in current campus coffeebars, pouring Peet’s at more Cal Dining locations and including a new coffee cart outside the Recreational Sports Facility. The partnership will also feature new programs and scholarship opportunities for students.
