Peet's Coffee

ABA students rise to the challenge of transforming Peet's "People and Planet" campaign

November 15, 2018

Group of ABA students present their pitch to the Peet's panelIt’s early on a Saturday morning. Students from Berkeley ABA (ABA) slowly gather into their assigned teams, eagerly awaiting the assignment of the day’s ABA Marketing Challenge prompt – transforming Peet’s People and Planet marketing approach into one that excites college students about coffee while compelling them to become more brand loyal...

Bringing real-world marketing challenges into the Berkeley classroom

December 17, 2018

Female student in classroom sitting at desk smiling with blurred image of other students in backgroundIt’s the week of finals at UC Berkeley. Some students have spent days reviewing lecture notes and textbook material, but the students of Krystal Thomas's Product Branding & Entertainment (PBE) class have been working diligently on developing their team marketing launch campaigns.

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Beyond the bean: Supporting women coffee farmers and their communities

May 8, 2019

Panelist address questions from the Peet's Partner SummitWhat’s the biggest challenge for you as a coffee farmer?

For Lucía Álvarez, it was the lack of understanding from her family and many male community members as to why she, a woman, wanted to pursue and start her own coffee farm.

Álvarez is one of 100 women coffee farmers who are currently receiving...

Campus, Peet’s 10-year-partnership will boost student initiatives

‘Coffee for a Cause’ comes to the classroom

December 9, 2019

Students working on the "Coffee for a Cause" case study in class

Students in Krystal Thomas’ Product, Branding and Entertainment class are getting a chance to pitch their marketing ideas to Peet’s Coffee. The Bay Area roaster wants to spread the word that its mission is more than coffee – it’s sustainability.

To illustrate this to students, Peet’s brought in Lucia Alvarez,...

Berkeley graduate student benefits from Peet’s “Coffee for a Cause” program

August 15, 2019

Photo of Nataliya Nedzhvetskaya

It was 9 a.m. on a Saturday – the last day of the Society for Advancement of Socio-Economics (SASE) conference – and Nataliya Nedzhvetskaya was feeling anxious.

Nedzhvetskaya had presented at student-led conferences before, but this would be her first time presenting at a...

Coffee for a Cause

Supported by Peet's Coffee

A portion of every Peet's Coffee purchase made at Cal Dining Peet's locations or through Cal Dining helps support student programs and campus-wide initatives including:

Student Scholarships Graduate Student Travel Grants Campus Sustainability Programs Basic Needs Skills Course