Impact Stories


April 4, 2018

Berkeley News

2 female runners and a male biker in front of Doe Library with Campanile Tower in backgroundUnder Armour, Berkeley's official outfitting partner, collabortates with campus groups to launch Berkeley Miles for Meals, a fitness challenge encouraging students, faculty, staff and alumni to collectively walk, hike, run, roll or bike 150,000 miles between April 4 and May 3.

March 12, 2018

University Partnership Program

Headshot of Amy Gardner, executive director of UPPThe University Partnership Program (UPP) is pleased to announce the appointment of Amy Gardner as the next executive director of University Business Partnerships & Services (UBPS).

February 8, 2018

University Partnership Program
Growing up in a single-parent household, the youngest of four, Daisy Medina was convinced there was more to life than the everyday problems at home. She dreamed of being successful, traveling the world and learning more about opportunities that life had to offer. Medina was one of 12 UC Berkeley student recipients recognized at the 16-17 Bank of the West Bear Opportunity Scholarship Reception held this past January. The Bank of the West Bear Opportunity Endowment fund annually awards 10 merit-based scholarships to students who demonstrate financial need and a passion for social responsibility and entrepreneurship.

February 6, 2018

University Partnership Program

Joyce, Griffin, and Katie from the Cal Band sport their Under Armour Gear. Photo courtesy Kush Patel.It’s 8 am on a Saturday and bandsmen are already on the field, tuning their instruments and making last minute adjustments to their upcoming halftime performance.

December 13, 2017

University Partnership Program

Cori Evans (UHS) hands a participant their Under Armour prizeThis fall staff from Recreational Sports, University Health Services, and the University Partnership Program, along with undergraduate and graduate student representatives, collaborated with Under Armour to launch the Berkeley Active Lifestyle Fitness Challenge.

December 5, 2017

Berkeley Student Affairs Philanthropy

We recently welcomed Bank of the West, the official bank of UC Berkeley, and Peet’s Coffee to the University Partnership Program (UPP) in recognition of their overall alignment with the university’s mission and values. The partnerships help fund student programs across campus, and Peet’s and Bank of the West will also provide significant merit- and need-based scholarship funds.

December 4, 2017

University Partnership Program
As company internship recruitment begins earlier every year, students find themselves searching for opportunities prior to the start of a semester. In addition to the campus hosting multiple events, student organizations are also helping their peers find personal and professional development opportunities by connecting with companies through information sessions, weekly workshops, speaker panels, and more.

October 3, 2017

University Partnership Program
When seeking out potential interns for Bank of the West, Recruiting Manager Elijah Padua emphasized the mutually beneficial relationship with UC Berkeley noting the bank “provides summer internships to UC Berkeley students who in turn provide fresh perspectives and new ideas to the bank.” Of the 29 interns hosted this past summer, it comes as no surprise that 11 of these positions were secured by UC Berkeley students.

August 30, 2017

Kate Tinney, The Daily Californian

Bank of the West has opened its doors to more international students this semester as its partnership with UC Berkeley continues to offer financial literacy training and accessibility to students. In addition, the bank has funded many programs, including 24 student scholarships, the financial literacy program and the UC Berkeley Food Pantry.

June 28, 2017

IEG Sponsorship Report

After launching its University Partnership Program in 2015, UC Berkeley's approach to fostering campuswide partnerships has garnered national attention. Read more about the launch of UC Berkeley's UPP initiative, how it works, and what's coming for the campus in the near future. 

June 7, 2017

University Partnership Program

UC Berkeley students holding Under Armour sponsored yoga matLast Thursday, June 1, marked the official launch of the campuswide Under Armour apparel partnership. The day started with the inaugural Wellness Celebration hosted by Recreational Sports, where over 300 plus students, faculty, staff and community members celebrated by sweating it out to Zumba, tai chi and yoga.

June 1, 2017

Cal Athletics

Under Armour and Cal Athletics logoInitially announced in April 2016, California's partnership with Under Armour® officially begins today with a launch that marks a return to tradition for the Golden Bears and expanded opportunities for the Cal community. The 10-year agreement is the first outfitting partnership launched in the Under Armour family that features a comprehensive, campuswide relationship

April 11, 2017

UC Berkeley News

With state support down and campus enrollment numbers increasing across college campus’s, universities are now pursuing creative partnerships with companies to help offset costs. Among a handful of universities pioneering these broad relationships is UC Berkeley’s University Partnership Program (UPP).

University Partnership Program

UC Berkeley and Peet's Coffee, founded in 1966 in Berkeley’s Gourmet Ghetto, have agreed on a 10-year, $8 million partnership that will support the university’s commitment to enhancing the educational experience of UC Berkeley students while benefiting campus programming. Read the

Wall Street Journal

Peet's at the UC Berkeley Den, photo credit Eric Kayne for the Wall Street JournalCompanies often pay colleges for the right to sell sweatshirts or pour coffee on campus. Read more about how UPP and other schools are increasingly looking to leverage those deals into internship slots, sponsorships for food pantries and other projects.

University Partnership Program
What started as a proposal for the 2015 Big Ideas@Berkeley competition to address results from a 2014 Undergraduate Experience Survey administered at UC Berkeley, won the contest and would eventually lead to the launch of the Financial Literacy and Economic Justice Conference (Flejcon).

March 29, 2017

University Partnership Program

Cloey Hewlett moderates the CAA Alumnae Career Advancement Panel

On Tuesday, March 28, the Cal Alumni Association (CAA) hosted their inaugural Alumnae Career Advancement panel. The event included a networking reception and panel discussion on the unique barriers to career advancement women face, particularly in male-dominated industries.

March 13, 2017

University Partnership Program

When one thinks of a college party, water bottles and hydration stations don’t exactly come to mind. University Health Services' (UHS) PartySafe@Cal, a student organization focused on improving party culture by reducing problems related to alcohol, is trying to change that perception with the help of Brita.

December 16, 2016

University Partnership Program

The University Partnership Program team and official campus partners, Sungevity and Bank of the West, participated in this year’s 30 Days of Gratitude series hosted by Recreational Sports. A set of community events were held between November 7-December 9 and included a social media challenge, the Do Something Good clothing drive, and a holiday-themed Family Dinner.

December 7, 2016

University Partnership Program
Launched in the summer of 2014, the UC Berkeley Food Pantry was created to provide emergency supplemental nutrition support to any university undergraduate or graduate students in need. Since opening, they have been visited over 5,000 times.