Every year in August, thousands of incoming students arrive at the UC Berkeley campus, excited for new adventures, friendships and learnings. For these new students, Golden Bear Orientation (GBO) is the weeklong welcome experience that makes this possible and introduces students to the campus.
This year’s GBO will be special.
Students of the Womxn of Color Collective at Berkeley Law had an opportunity to speak their truths and tell their stories during their annual night of monologues this year. The two-day event, “Our Monologues,” provided women at the school an opportunity to have their voices heard.
University Business Partnerships & Services Executive Director Amy Gardner explains our four guiding principles: brand alignment, priority services, campus impact and revenue growth.
Students in Krystal Thomas’ Product, Branding and Entertainment class at the Haas School of Business are getting a chance to apply their skills to help companies with their real-world case studies. This year, students had the opportunity to work on PBE's first international product launch with Peet's Coffee.
What started as a push for free tampons and pads has now grown into a student-led group that manages distribution of free menstrual products to the UC Berkeley campus community.
Students in Krystal Thomas’ Product, Branding and Entertainment class are getting a chance to pitch their marketing ideas to Peet’s Coffee. The Bay Area roaster wants to spread the word that its mission is more than coffee – it’s sustainability.
When she started her internship at Under Armour’s office in Austin, Texas, UC Berkeley student Sruthi Machina had no idea she would be working on the company’s MyFitnessPal and MapMyFitness apps.
It was 9 a.m. on a Saturday – the last day of the Society for Advancement of Socio-Economics (SASE) conference – and Nataliya Nedzhvetskaya was feeling anxious.
The University of California Office of the President has launched a 2-year pilot program to help UC campuses jumpstart their revenue generation (Rev-Gen) activities through establishing multicampus partnerships. Developing new sustainable sources of revenue is an important strategy for UC campuses to develop firmer and broader financial foundations.
What’s the biggest challenge for you as a coffee farmer?
For Lucía Álvarez, it was the lack of understanding from her family and many male community members as to why she, a woman, wanted to pursue and start her own coffee farm.
Fitness means different things to different people. For some, it can represent the physical act of completing an activity like running on a treadmill. For Alina Del Rosario, a UC Berkeley staff member, it means “making the right choices for [her] mind and body.”
Cal Athletics recently celebrated the 2018-19 Bank of the West student-athlete scholarship recipients, Nina Schank and Tuomas Kaukolahti, during the 2019 Cal Athletics Scholarship Banquet.
It’s the week of finals at UC Berkeley. Some students have spent days reviewing lecture notes and textbook material, but the students of Krystal Thomas's Product Branding & Entertainment (PBE) class have been working diligently on developing their team marketing launch campaigns.
Over 400 students and community members attended this year’s Annual Community Dinner at the Graduate Hotel.
It’s early on a Saturday morning.
On Tuesday, November 12, the Cal Alumni Association (CAA) and the Berkeley Haas Center for Equity, Gender, and Leadership (EGAL) co-hosted this year’s Alumnae Career Advancement series, an event providing space for career-driven alumnae and community members to pursue pro
Vivienne Ayala is a junior at UC Berkeley studying economics. This summer she interned at Peet's Coffee in the wholesale marketing department.
