Impact Stories

Students in Krystal Thomas’ Product, Branding and Entertainment class at the Haas School of Business are getting a chance to apply their skills to help companies with their real-world case studies.

What started as a push for free tampons and pads has now grown into a student-led group that manages distribution of free menstrual products to the UC Berkeley campus community.

Students in Krystal Thomas’ Product, Branding and Entertainment class are getting a chance to pitch their marketing ideas to Peet’s Coffee. The Bay Area roaster wants to spread the word that its mission is more than coffee – it’s sustainability.

It was 9 a.m. on a Saturday – the last day of the Society for Advancement of Socio-Economics (SASE) conference – and Nataliya Nedzhvetskaya was feeling anxious.

The University of California Office of the President has launched a 2-year pilot program to help UC campuses jumpstart their revenue generation (Rev-Gen) activities through establishing multicampus partnerships. Developing new sustainable sources of revenue is an important strategy for UC campuses to develop firmer and broader financial foundations.

What’s the biggest challenge for you as a coffee farmer? 

For Lucía Álvarez, it was the lack of understanding from her family and many male community members as to why she, a woman, wanted to pursue and start her own coffee farm.

Fitness means different things to different people. For some, it can represent the physical act of completing an activity like running on a treadmill.  For Alina Del Rosario, a UC Berkeley staff member, it means “making the right choices for [her] mind and body.”

Cal Athletics recently celebrated the 2018-19 Bank of the West student-athlete scholarship recipients, Nina Schank and Tuomas Kaukolahti, during the 2019 Cal Athletics Scholarship Banquet.

It’s the week of finals at UC Berkeley. Some students have spent days reviewing lecture notes and textbook material, but the students of Krystal Thomas's Product Branding & Entertainment (PBE) class have been working diligently on developing their team marketing launch campaigns.

Over 400 students and community members attended this year’s Annual Community Dinner at the Graduate Hotel.

Vivienne Ayala is a junior at UC Berkeley studying economics. This summer she interned at Peet's Coffee in the wholesale marketing department.

2017-2018 brought change and growth to the University Business Partnerships & Services Program (UBPS). We launched two new partnerships, expanded our campus outreach, and created even more opportunities for our students, faculty, staff, and alumni. See how UBPS partners continue to contribute significantly to the university through financial commitments and service engagements in UBPS' first annual Impact Report.

Campus wellness is an important part of our Berkeley experience.

The goal of the Sports Tech Collider Sprint is simple yet ambitious – create technology-based innovations to revolutionize the sports world.