
April marks National Internship Awareness Month. We’d like to highlight this year's UBPS interns who make meaningful contributions to UBPS’s lasting impact across campus: Aubree Noor, Activations Intern, and Lissette Ortiz, Marketing and Communications Intern. Read more about their advice and experience as interns below.
Gamedays at California Memorial Stadium are electric, bringing tens of thousands of fans together in one place. The energy is undeniable. So is the waste.
Bears Mobile, the only mobile phone plan created specifically for UC Berkeley Golden Bears fans, is now available through a collaboration between UC Berkeley, T-Mobile, Collegiate Mobile, and Learfield.
Roaring fans, touchdowns, tackles and sustainability… Wait, sustainability? In the exciting world of collegiate athletics, sustainability might not always be the foremost thought when thinking about sports, but Cal Zero Waste and Cal Athletics are teaming up to tackle this issue head-on.
Cal Day is a longtime Berkeley tradition that has served as the campus’s annual open house, welcoming over 40,000 prospective students, alumni, the surrounding community and fans of the university to UC Berkeley. This year, the event was dedicated solely towards admitted students and their families to see what UC Berkeley has to offer from academics to the feel of the campus community.
Bank of the West, the university’s official bank, has been a longtime sponsor of registered student organization (RSO) grants awarded through the LEAD (Leadership, Engagement, Advising, & Development) Center.
At first glance, it may seem like a strange sustainability initiative to increase the size of waste bins in the student dorms at UC Berkeley, but a successful pilot program has recently proven otherwise.
Between academics, career development and social activities, maintaining healthy habits as a college student is far from easy. What is most readily available around campus, while also being reasonably priced, typically tends to be unhealthy.
In the summer of 2018, a group of 20 higher education professionals met at UC Berkeley to share best practices on campuswide partnerships and sponsorships. Four years later, the group has evolved into a formal not-for-profit organization that now includes membership from over 65 national colleges and universities.
UC Berkeley and The Clorox Company today
In FY21, we learned the true meaning of the word partnership. Despite the uncertainty of life on campus, our partners continued their support of UC Berkeley, demonstrating flexibility throughout changes brought on from the pandemic.
Moving is one of the most stressful and anxiety-inducing tasks as a college student. Each year, thousands of UC Berkeley students lease unfurnished apartments and houses, furnish them, and then find themselves questioning what to do with the furniture when moving out. This often results in students hastefully leaving furniture on the streets, cluttering the curbsides of Berkeley.
Most students at UC Berkeley have seen the Bank of the West branch on the first floor of the ASUC Student Union, flanked by green columns and edged with an impressive living wall.
Ever wondered who was working behind the scenes to bring businesses to students on campus?
Members of the University Business Partnerships & Services team talk about the step-by-step process behind all of the work they do to bring businesses to the UC Berkeley campus.
FY20 was a time of change. Student groups, campus departments and university initiatives directed their focus to supporting opportunities of impact and change that would positively affect our campus, our culture and the world.
Plastic can be found in a majority of items individuals use daily. From snack bags and wrappers, to bottled beverages, straws and to-go containers.
UC Berkeley has been heavily advocating for healthy food and beverage choices for all members of the campus community, made evident by University Health Service’s
The University of California Partnership Programs (UC Partnership Programs) and MetLife Auto & Home®, one of the nation’s leading personal lines insurance groups, today announced a multicampus program that provides personal auto, homeowners and renters insurance products to faculty, staff, alumni and students at the Berkeley, Davis and San Diego campuses.


University Business Partnerships & Services Executive Director Amy Gardner explains our four guiding principles: brand alignment, priority services, campus impact and revenue growth.
Students in Krystal Thomas’ Product, Branding and Entertainment class at the Haas School of Business are getting a chance to apply their skills to help companies with their real-world case studies. This year, students had the opportunity to work on PBE's first international product launch with Peet's Coffee.

When she started her internship at Under Armour’s office in Austin, Texas, UC Berkeley student Sruthi Machina had no idea she would be working on the company’s MyFitnessPal and MapMyFitness apps.
It was 9 a.m. on a Saturday – the last day of the Society for Advancement of Socio-Economics (SASE) conference – and Nataliya Nedzhvetskaya was feeling anxious.
What’s the biggest challenge for you as a coffee farmer?
Cal Athletics recently celebrated the 2018-19 Bank of the West student-athlete scholarship recipients, Nina Schank and Tuomas Kaukolahti, during the 2019 Cal Athletics Scholarship Banquet.
It’s the week of finals at UC Berkeley. Some students have spent days reviewing lecture notes and textbook material, but the students of Krystal Thomas's Product Branding & Entertainment (PBE) class have been working diligently on developing their team marketing launch campaigns.
Over 400 students and community members attended this year’s Annual Community Dinner at the Graduate Hotel.
It’s early on a Saturday morning.
Vivienne Ayala is a junior at UC Berkeley studying economics. This summer she interned at Peet's Coffee in the wholesale marketing department.

The goal of the
Could you run 150,000 miles in 30 days? A feat that might seem impossible to one individual can be obtained by a community that rallies together for a common goal supporting campus basic needs programs and initiatives.
Beth Hale, head of product management and payment solutions at Bank of the West, served as the keynote speaker for the 6th Annual Women's Empowerment Day where she shared insights about her personal journey as a woman executive.
UPP members, including Bank of the West and Peet's Coffee, continue to support campus groups and priority student initiatives by funding basic needs security.
Under Armour, Berkeley's official outfitting partner, collabortates with campus groups to launch Berkeley Miles for Meals, a fitness challenge encouraging students, faculty, staff and alumni to collectively walk, hike, run, roll or bike 150,000 miles between April 4 and May 3.
The University Partnership Program (UPP) is pleased to announce the appointment of Amy Gardner as the next executive director of University Business Partnerships & Services (UBPS).
It’s 8 am on a Saturday and bandsmen are already on the field, tuning their instruments and making last minute adjustments to their upcoming halftime performance.
This fall, staff from Recreational Sports, University Health Services and the University Partnership Program, along with undergraduate and graduate student representatives, collaborated with Under Armour to launch the Berkeley Active Lifestyle Fitness Challenge.
Bank of the West has opened its doors to more international students this semester as its partnership with UC Berkeley continues to offer financial literacy training and accessibility to students. In addition, the bank has funded many programs, including 24 student scholarships, the financial literacy program and the UC Berkeley Food Pantry.
Last Thursday, June 1, marked the official launch of the campuswide Under Armour apparel partnership. The day started with the inaugural Wellness Celebration hosted by Recreational Sports, where over 300 plus students, faculty, staff and community members celebrated by sweating it out to Zumba, tai chi and yoga.
Initially announced in April 2016, California's partnership with Under Armour® officially begins today with a launch that marks a return to tradition for the Golden Bears and expanded opportunities for the Cal community.
UC Berkeley and Peet's Coffee, founded in 1966 in Berkeley’s Gourmet Ghetto, have agreed on a 10-year, $8 million partnership that will support the university’s commitment to enhancing the educational experience of UC Berkeley students while benefiting campus programming.
Companies often pay colleges for the right to sell sweatshirts or pour coffee on campus. Read more about how UPP and other schools are increasingly looking to leverage those deals into internship slots, sponsorships for food pantries and other projects.
On Tuesday, March 28, the Cal Alumni Association (CAA) hosted their inaugural Alumnae Career Advancement panel. The event included a networking reception and panel discussion on the unique barriers to career advancement women face, particularly in male-dominated industries.
When one thinks of a college party, water bottles and hydration stations don’t exactly come to mind. University Health Services' (UHS) PartySafe@Cal, a student organization focused on improving party culture by reducing problems related to alcohol, is trying to change that perception with the help of Brita.
The Bank of the West campus branch is now open on the first floor of the MLK Jr. Building in the ASUC Student Union. To further its commitment to convenience on campus, the Bank also provides multiple
Brita, the nation’s largest water filtration brand, is joining UC Berkeley in a combined effort to increase campus sustainability efforts while offering students and the broader campus community healthier beverage choices.
Just in time for the fall semester, students and the campus community can experience all new cardio equipment at the
Beginning in July 2017, Under Armour will exclusively design and supply footwear, apparel and equipment for Cal Athletics as well as clothing for club sports, employ Berkeley student interns and graduates and give exclusive product discounts to campus departments.
UC Berkeley's relationship with Bank of the West is the lead case study in this article about innovative financial services.
The 10-year agreement, which establishes Bank of the West as the “Official Bank of UC Berkeley,” will provide the campus with more than $17 million in revenue to support merit-based scholarships and paid summer internships for students, as well as funding for priority programs like Bears for Financial Success and the UC Berkeley Food Pantry
UC Berkeley has selected Sungevity, Inc.